170 Tillary Street Suite 507
Brooklyn, NY 11201
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Essays written for COOL Magazine by Arisa Itami
"ART WALK" 4/25−5/22/2009
24 artists used 17 units of 4 condos to exhibit their works.
At the opening reception, 10 filmmakers’ works were shown at the public screening space in one of the buildings.
Number of customers at the opening reception: 650
"SAKURA EXHIBITION" 5/7−6/21/2009
An art group called “Sakura Exhibition,” consisted of 139 graphic designers from Tokyo, used 10 units of the condo “ISHI” to showcase 202 art pieces. The architectural design of the condo was inspired by that of apartments in Tokyo. At the opening reception, there were Taiko drum performance as well as Japanese traditional dance performance.
Number of customers at the opening reception: 250These two underground projects took place in Brooklyn NY. They were the beginning of a new form of art exhibitions that reflected the economy crisis of the US. I joined the projects as the curator, and the first thing I realized was that art is becoming a bigger part of our everyday life. Today in this downward economy, top colleges like Harvard University are being questioned by the media. They are accused that their education focused on just the numbers as the essence of business, and not details. I cannot help but think art is the savior of this world’s future.
The projects were about improving the condition of a poor area in Brooklyn. To make the town more lively and distinctive, beautiful condos that look like modern galleries are being constructed. We used the space inside of the condos for art exhibitions, which attracted people’s interest to the area. If they purchase the condo, they can buy the art works and the furniture as well. Visit of many people would lead to the vitalization of the town and improvement of economy. The town residents and local artists worry that the area might become more expensive to live in. After hearing our opinion, however, those artists joined the project. Everyone is hesitant to accept something new. I wonder what we can do now for it to be a win-win situation for both the old and new residents of the town. I feel that this project itself is an art. This is a new style of art, and also a mission, produced by this era.
Contact Arisa at:
170 Tillary Street Suite 507
Brooklyn, NY 11201
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